Pikum! Launches Formula 1 Betting Games

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Will Hamilton Win in Wet and Demanding Monaco? 22 May 2008  You can now play Pikum on Formula 1 events, as well as football and rugby on Pikum www.pikum.com, the new online social betting game. Starting with this Sundays Grand Prix in Monaco, Pikum players can compete with friends and other motor racing fans to predict the outcome of motor sports events, starting with this Sundays Monaco Grand Prix.

With the combination of wet weather and challenging track making the outcome of the Monaco Grand Prix on Sunday even more open, Pikum! has rolled out the mission to predict what the results will be on Monacos winding streets.

If you think that Lewis Hamiltons time has come then you can bet on him as well as his finishing time and if you think McLaren will get a podium position. The closest prediction overall will take the prize pool or you can join more Formula 1 Pikums and either play for money or for the in-house currency, Pikles. In Pikum, the players who come closest to predicting the outcome of the race, will win the prize pool. On Pikum, you can predict outcomes such as: 1. Which driver will win this Grand Prix? 2. Will McLaren have more than one driver on the podium at this Grand Prix? 3. What will be the winning finishing time?

Or if none of the existing Pikums on the site grab you, you can host your own. Anyone can create a Pikum, and if you do, you can make money at the same time, by sharing a proportion of the revenue from that Pikum.

Sean Glass, founder and managing director of Pikum!, says, Theres been so much interest in Hamiltons performance this Sunday that we wanted to make sure Pikum offered Formula 1 options ahead of the Monaco Grand Prix. If no-one in the Pikum gets all the answers completely right, the closest one wins. This means that players are playing each other, rather than the house and every game has at least one winner. Pikum! gives friends the chance to battle it out to see who can most accurately predict the results of major sporting events. The best prediction wins the prize pool, whether its cash or fun bragging currency, Pikles.

Once youve played Pikum, invite your friends  the more people who play, the bigger the prize pool.

Pikum! launched in beta on 6 May and can be played at www.Pikum.com.

Notes to editors: Need more information? If you are a journalist and want more information on Pikum!, please contact Kate Hartley or Malini Majithia on 020 7386 4863 or email malini.majithia@carrotcomms.co.uk.

About Pikum! Pikum! is a new kind of betting game created and played by users online at Pikum.com. The games can be played for fun or money (money betting services are offered through Pikum! Worldwide Limited, which holds a full eGambling license from the Alderney Gambling Control Commission).

The company has attracted top quality financial support and is backed by Virgin USA and First Round Capital. The companys founders, Sean Glass, Logan Lindsell, and Johannes Larcher are serial entrepreneurs and have assembled an experienced international management team with experience from companies such as Yahoo!, Overture and Higher One.