Scala to Exhibit at Tokyo Game Show 2007

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Exton, PA (PRWEB) September 20, 2007 -- Scala, Inc. (http://www.scala.com), the world's leading provider of end-to-end digital signage software, today announced its participation at the Tokyo Game Show 2007, held September 20 - 23, 2007 in Makuhari Messe. Scala InfoChannel® will be demonstrated in the booth of our hardware partner Advansus, booth number Hall 3-N4.

The Tokyo Game Show is the world's largest event related to entertainment, arcade and video games. With a 10% increase in exhibitors and booth space, this year's show promises to be even more extravagant than ever. Prominent at this show is the new generation gaming systems showing off their best line-up in an effort to take advantage of their competition.

With a focus during the first two days of the exhibition on business solutions for entertainment companies, Scala, together with its hardware partner Advansus, will exhibit Scala InfoChannel displaying content specifically created for the audience of the show.

Arcade centers and game centers all around the world face a number of difficult challenges: from the changing gamer profile, to the shorter lifespan of newer games, to the need to provide increasingly complicated networked service to their increasingly demanding customers. In front of those difficulties, digital signage applied to gaming environments can provide a number of answers to help customers find better information while the arcade operators take advantage of a very targeted, typically young and affluent, audience by providing new avenues to ad agencies for targeted marketing.

During Tokyo Game Show 2007, Scala will demonstrate how a Scala InfoChannel based solution can help establish a number of direct communication channels with customers of entertainment centers. In particular, Scala will demonstrate how it can help capture a free-spending audience and thereby create a new source of revenue through the display of targeted advertisement with the help of a number of attractive digital signage applications such as:

·    Electronic score boards (video games, billiards, bowling, table tennis, etc.)

·    Live play view

·    National matching service for networked competitive games

·    Digital menu boards

·    Digital message boards

·    Award presentations

·    Game and gamer ranking information

·    New machine introduction

·    Event and promotion

"We are very excited to see a Scala exhibit at this year's Tokyo Game Show," commented Gerard Bucas, CEO of Scala, Inc. "With the expansion of our Asian operations and our strong commitment in Japan, we are positioned to better address the growing needs of the demanding arcade operator community with our scalable platform and partnerships with industry partners specializing in embedded hardware platforms for gaming systems such as Advansus"

Huimei Yu, Marketing Manager of Advansus Taiwan added: "As a company dedicated to providing high quality design and manufacturing services for a variety of markets, we are pleased to work with Scala, the global leader in Digital Signage software solutions, to introduce our newest product design dedicated to answering the needs of digital signage network operator around the world."

About Advansus

Advansus is a joint venture company between ASUSTek and Advantech. The company aims to provide specialized D&MS (Design and Manufacturing Services) to satisfy the demand for system longevity and cost control. In addition to its DMS business, Advansus delivers a variety of Industrial Motherboards (Nano-ITX, Mini-ITX, MicroATX, and ATX). Customers can enjoy products of unprecedented quality. Our cost effective systems highlight durability and offer long-term revision control. All Advansus products are supported by continuous technical support from the beginning until the conclusion of each project. More information is available at www.advansus.com.tw.

About Scala

Scala, the world's leading provider of software for digital signage used in retail, education, entertainment, government and other industries, is celebrating its 20th anniversary in 2007. Over the years, Scala has evolved to become the global leader in digital signage software. The Company's cutting-edge multimedia software platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Kiwi, McDonalds, Warner Brothers, Shell, Santiago Airport, Ericsson, The Life Channel and many more. Since Scala InfoChannel has field proven scalability, and is easy to manage, it is the platform of choice for many digital display networks ranging in size from one screen to thousands of screens with uses including advertising displays, touch screens, retail TV, LED billboards, lobby signage, digital menu boards, interactive kiosks, and more. Scala pioneered the industry of digital signage in 1987, and is today headquartered near Philadelphia, PA with offices in California, the UK, France, Norway, The Netherlands, China and Japan. More information is available at www.scala.com.

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